advertisers reaches audience through bloggers

there is always a lot of news going around saying sponsored blog ads like payperpost does not attract readers clicks. in fact, theres a lot of opinions about sponsored posts. most of them thinks that it doesnt reach out to the readers, readers just dont click on them. because of this, a lof of bloggers tend to stay sceptical and evade paid posting opportunities. However payperpost proves this theory wrong.
pay per post blog announced to the world that they, based on their study has concluded that
10.545% Average CTR on PPP Sponsored Posts

CTR means click through rate. Of course when 10.545% may look like small digits to some but when compared to google Adwords, keywords campaign, and even campaigns on popular sites such as myspace have significantly lower CTR rates (below 5%).

it seems like the results are a good representative of payperpost. their study consists of 40k bloggers and 8k advertisers together on payperpost. this in fact shows amazing results on the CTR rate, which means positive future for payperpost to expand.

Of course, not only advertisers are happy that their investment does not turn into words-in-just-another-blog. in fact, the concept of sponsored post is so effective that the results prove by itself. If you have a good business, bloggers try it out, readers are more influenced to show the similar thoughts. gaining the trust of fellow bloggers will improve advertisers business significantly and those CTR is just another strong evidence to support it. :)